We don't want to just list your home,
we want to sell it.
18. The Closing
Once we have the sale confirmed and prior
to the date of closing we will look after
the following on your behalf :
- Recommend a Notario Publico (lawyer) to suit
the buyers' needs during the closing
of the property. (In Mexico, the buyer is
responsible to pay the full closing costs.)
- Obtain a certificate of no gravamen (no liens)
from the municipal property registry office.
- Obtain a certificate showing that all property
taxes are paid up-to-date in full.
- Verify that all utilities and colonos fees
(homeowner's association) are paid up-to-date
in full.
- Verify that all previous employees (i.e.
maids and gardeners) of the property have
been paid in full and have received their
dismissal and severance package according
to Mexico Labor laws.
- Assist the lawyer and the Lake Chapala local
government land appraisers in establishing
a fair avaluo (fiscal evaluation) that is
used in assessing property taxes, legal fees
and land transfer taxes.
- Assist the lawyer in obtaining permissions
from the Federal Mexican government for the
escritura (buyer's deed) or in establishing
a fideicomiso (bank trust).
- Verify the seller of the property has paid
the impuestos sobre la renta (capital gains)
as required by Mexican law.
Click here to put this 18 Point Marketing
Plan to work selling your home and for Free
Home Evaluation and full Listing Presentation.
choosechapala.com: Retire in Mexico, Moving to Mexico, Lake
Chapala Mexico Foreigner Communities and
Real Estate Investments in Mexico. Real Estate
Advisorg and Properties in Lake Chapala Mexico,
Home Seller Services and Home Buyer Services
in Chapala Mexico, Lake Chapala Mexico. Information
and Real Estate Legal Consultants. Constitucion
#14, Ajijic, Jalisco.
Office 011-52-376-766-4530 & 4540 – Fax: 766-1706 – Vonage: 845-750-6495
askus@choosechapala.com
There is a lot more to selling a home than
placing a sign on the lawn.....
The goal of a good realtor is to sell your
home for more money, net to you - after commissions,
than if you had done all the work and sold
it yourself. This takes a lot of planning
and hard work.
In today's challenging real estate market,
there is a lot more to selling a home than
placing a sign on the lawn, an ad in the
paper and waiting for the buyer to come.
If you want to get the highest possible price
for your home and not be waiting for months
and months to find a buyer, you need to have
an intensive plan of action.
Our objective is to turn your 'For Sale'
sign into a 'Sold Sign' in the shortest
period of time while getting you the best
possible price. To do this, we have developed
a comprehensive marketing plan.
18 POINT MARKETING PLAN
We have to aggressively market your home
if we want to get the best results. Before
we can market your property, we must package
it; we must look at what we have to offer
and where it fits in today's market place.
What is going to sell your home is not always
apparent. Seldom does a home sell itself.
1. Finding the Unique Selling Proposition
of Your Home
It is necessary to start the whole selling
process with a thorough analysis of your
property, looking at the characteristics,
specifics on construction, the location,
special additions, special features, the
neighborhood, etc. Armed with all the information,
we determine the USP (Unique Selling Proposition)
of your property and then we create a marketing
plan around it.
2. Target Marketing
Once we have identified the Unique Selling
Proposition of your home, we can then anticipate
who the potential buyers might be. We work
with you to determine the reasons you bought
your home. We look at what specific features
and benefits you saw in the property and
what additions you have made and why. Once
we have created the 'profile' of
the potential buyer, we can target our marketing
to that person. This can be extremely effective
at increasing the quality of the showings
on your home. When someone finds that exact
property they are looking for, quite often
they are prepared to pay more for it.
4. Digital Pictures
A complete portfolio of pictures, inside
and outside, will be taken of your home as
well as the views and the surrounding area.
Pictures can say so much more than words.
These pictures will be used in our advertising
and showcased on our web site and to all
the local Realtors (MLS) in the Lake Chapala
area to help tell the story of your property.
People buy on emotion, not facts. Pictures
help us touch that emotional part of people
to make them want to come see your home.
5. Multiple Listing Service (MLS)
The full details of your property will be
submitted to the Multiple Listing Service
(MLS) where it can be accessed by the 149
real estate agents in the Lake Chapala area.
The information can also be accessed via
the Internet (MLS web site) by the public. Every
time a new listing is added to the MLS, all
agents are advised immediately via an e-mail.Surveys by local and national real estate
boards in North America have shown consistently
that 86% of all buyers purchase through a
real estate agent. Therefore we aim a good
percentage of our marketing at the Lake Chapala
real estate industry. This consistently brings
your home to the attention of all the local
real estate agents working with qualified
buyers.
6. Open House to the Public
There are pros and cons to 'Public Open
House' events. The reality is that regular
open houses are more beneficial to the Realtor
than the Homeowner. It allows them to meet
potential buyers, but not necessarily for
your home. Seldom does a visitor to an open
house buy that particular home. By timing and focusing various marketing
components, we can increase attendance response
as well as target prospects that are actually
suited to your home. For instance, the newspaper
advertising and invitational e-mails to our
client list and to all Lake Chapala Realtors
inviting them to send their clients, could
be done in conjunction with the open house. We will discuss this during our initial marketing
plan and incorporate your preferences into
the total marketing strategy. The more people we can target to come through
your home at the same time, the better. This
creates a sense of urgency and enhances the
possibility of getting an offer and a higher
priced offer.
7. Signage
The Lake Chapala Real Estate sign is colorful
and eye-catching! Having our sign on your
lawn represents 24 hour silent advertising.
Unique to our signage is the addition of
a two-page laminated color feature flyer
on the sign, allowing passers-by to ascertain
if your home meets their basic requirements.
This should result in better quality showings. Sometimes
buyers will rule out a home from its exterior.
Having the feature flyer available on the
For Sale Sign, may give them enough information
to get them excited and call for a viewing
appointment. It only takes one to be the
right buyer for your home.
8. Home Book
There is a lot more information a buyer may
need to make a buying decision than just
the details on the MLS Listing form. A
complete color Home Book customized for your
home will answer buyer questions about the
property and the surrounding community. This
is particularly useful for Real Estate Agents
when showing your home. All the information
is at their fingertips and nothing is forgotten. The
Home Book has enormous advantages. There
may be a number of quality extras, improvements
or conveniences that you have installed in
your home that aren't readily apparent
to a client or Real Estate Agent. As these
items may have a lot of intrinsic value,
it is important we highlight and promote
them. The Home Book is a great assistant
in bringing a higher price for your home. The Home Book is available on-line and are
printable. One copy (a binder) is
placed in the home and another in our office.
9. Newspaper and Magazine Advertising
Lake Chapala Real Estate advertises in a
number of newspapers (both English and Spanish),
as well as Magazines - aimed at people interested
in retiring or living in Mexico. In
addition we will advertise your home in the
local newspapers in accordance with the total
marketing plan.
10. The Internet
The selling process of your home to a specific
buyer can actually begin on our web site,
which has just undergone a major facelift!
Monthly we update our content, refresh with
new pictures, focus on our web ranking to
be on top of web searches. Your home
will be showcased in the Featured Listings
page where it can be accessed by potential
buyers and Realtors. All the information
about your home, complete with your Home
Book and a Google map to tell the story,
is displayed on our web site from the time
your listing is taken until it is sold. Click here to access Featured Listings.
11. International Promotion of Properties
We have cultivated relationships (and have
become the Realtor of choice) with several
groups and individuals who promote the Lake
Chapala area of Mexico. This has been tremendously
successful at generating high quality clients
who are interested in buying real estate
specifically in the Lake Chapala region.
12. Property Feature Flyer
Full color Feature flyer will be created
and displayed in a stand in your home to
highlight its special features and benefits. These
are very useful for Open Houses, for showings
by Realtors and for when you have visitors
to your home. These Feature flyer are
also in the Lake Chapala Real Estate office
for handout to Agents and potential buyers.
13. Other Marketing Tricks
When all else fails, we go back to the drawing
board and pull out additional marketing tricks
to generate renewed interest in your home.
Perhaps it is to coordinate a cocktail party,
or an 'Art in the Garden' show in
your back garden. Or, together with you,
we look at any incentives we might be able
to include that will create new interest.
The bottom line is, we will not stop until
your home is sold. There is a reason our
listings sell for more money and on average
faster.
14. Communication with You, the Seller
We will regularly give you status reports
on what is happening with your property,
the marketing, as well as any changes in
the local market conditions. This will give
you the information you need to adjust the
marketing and pricing strategy as needed.
Together, we will work to get the best results
in the shortest time.
15. Custom Home Tours from our Lake Chapala
Real Estate Office
We advertise 'custom' home tours
& courtesy Orientation Tours from our
office. We sit down with these
clients and together we select homes in their
price range and in the neighborhoods where
they would like to live. This is not just
a curiosity tour for lookers.
16. How our 'Buyer Service Process"
Works for You
From the moment of contact the relationship
begins. If the client is out of town, we
start with:
Then, to give them all the information to
make an informed decision, we give them a
"Courtesy 4 Hour Orientation" of
Lake Chapala. This tour is designed to give
them accurate information as well as familiarize
them with all the amenities and benefits
of the Lake Chapala area. This includes showing
them a sampling of homes so they can zero
in on their likes and dislikes. By the time
we are through, they have a good idea of
what they are looking for
17. The Offer
Once we have an accepted offer on your home,
there is still much to do. We will stay on
top of all conditional dates, communicating
with the buyer or buyers' Real Estate
Agent until all the conditions have been
met and confirmed in writing. We will
notify the Lake Chapala Real Estate Agents
of the offer and advise them when conditions
are removed. Once we have a confirmed sale,
we will place a 'Sold Sign' on your
property.
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